Amazon Firephone

Deliverables: Audio Brand Strategy, Product Sound
Application: In Product, TV, Social, Digital

Project Overview

We were tapped to come in direct the Amazon ux design and brand team in developing the core tennets that would drive the entire sound experience and set the foundation for Amazon’s audio brand DNA and their flagship product, the Amazon Firephone.

Brand Communication

For the Firephone, it was important to create an experience that was in line with the overarching Amazon brand while also supporting the features and clean aesthetic presented in their new flagship product. Simplicity, dynamics and depth were our core design tennets that we used to bolster our design that evolved the way designers think of composing for mobile as we know it today.

Brand DNA

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Dynamics and Depth

Sounds that evolve over time utilizing effects like delay to add depth
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Wonder and Discovery

Layered, ethereal sounds that ebb and flow
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Simplicity and Elegance

Simple compositions that are timeless and reflect a cleaner feel