Deliverables
Audio Brand Strategy, Product Sound
Application
In Product, TV, Social, Digital
Project Overview
We were tapped to come in direct the Amazon ux design and brand team in developing the core tennets that would drive the entire sound experience and set the foundation for Amazon’s audio brand DNA and their flagship product, the Amazon Firephone.
Brand Communication
For the Firephone, it was important to create an experience that was in line with the overarching Amazon brand while also supporting the features and clean aesthetic presented in their new flagship product. Simplicity, dynamics and depth were our core design tennets that we used to bolster our design that evolved the way designers think of composing for mobile as we know it today.
Brand DNA
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Dynamics and Depth
Sounds that evolve over time utilizing effects like delay to add depth
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Wonder and Discovery
Layered, ethereal sounds that ebb and flow
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Simplicity and Elegance
Simple compositions that are timeless and reflect a cleaner feel
We wanted the sound suite for the Fire Phone to be highly tailored, but also very simple, understandable and context appropriate.
