Google Glass Audio UX

Glass was our first experience working with Google. It was also Google’s first jump into using strategic audio so we saw this as an opportunity to set the tone for the brand. We started by developing a core key signature, instrumental palette and melodic phrasing that runs through all of their product and apps to this day cementing the audio design language for the brand all up.

We also wanted to humanize the product and use instrumentation that sounded familiar and approachable. For functionality, we added an atonal, tactile feel to many of the tones while adding major scales to the melodic tones that emphasized moments of delight.

Beginning with Google Glass, we developed a core key signature, instrumental palette and melodic phrasing that runs through all of their product and apps and has cemented the audio design language for the brand all up.

Google IO Keynote Soundscape

In 2015 Google reached out to us to score Sundar Pichai’s keynote speech for Google IO. We worked closely with the data arts team to craft an immersive soundscape that was mixed in 7.1 surround sound to create a truly enveloping experience.

Google Firefly Audio UX

When Google approached us to create both the in car audio experience and engine tone for their self driving car, we jumped at the opportunity. We agreed that we wanted to continue to scale the Google Audio DNA, but for this experience we had more bandwidth to play with for a richer, more robust sound palette allowing us to lean into more low end and immersion.

For the engine tone, we designed in accordance with federal regulation for EV engine tones required by NHTSA and also infused the Google audio brand flavor creating an experience that is light, approachable and pleasant.

Google Ara Music and Sound Logo

Google’s project Ara was an exciting prospect so when we were tapped to create the score and sound logo for the product we were more than excited. We wanted to create a lush soundscape that develops and layers over time to follow the visual edits and pace while complimenting the balance of organic and digital that is inherent within the product. The device itself is all about interlocking unique parts so we tried to follow this concept by layering instrumentation that have their own timbre and feel, but once interlocked all work seamlessly.

Google Pay

Our most recent collaboration with Google was in creating the audio user experience for the Google Pay App. For the design effort, we played off of the existing audio ux key signature, organic instrumentation and approachable feeling that lives across Google’s range of devices and apps while adding more metallic bells and thumb piano’s to the soundscape that gave the feel of coins and money being exchanged. The sounds are primarily heard in app, but also featured in a number of their digital and TV commercials.