Glass was our first experience working with Google. It was also Google’s first jump into using strategic audio so we saw this as an opportunity to set the tone for the brand. For Glass we wanted to humanize the product and use instrumentation that sounded familiar and approachable. For functionality, we added an atonal, tactile feel to many of the tones while adding major scales to the melodic tones so that emphasized moments of delight.

In 2015 Google reached out to us to score Sundar Pichai’s keynote speech for Google IO. We worked closely with the data arts team to craft an immersive soundscape that was mixed in 7.1 surround sound to create a truly enveloping experience.

When Google approached us to create both the in car audio experience and engine tone for their self driving car, we jumped at the opportunity. We agreed that we wanted to continue to scale the Google Audio DNA, but for this experience we had more bandwidth to play with for a richer, more robust sound palette. For the engine tone, we designed in accordance with federal regulation for EV engine tones required by NHTSA and also infused the Google brand flavor of creating something light, approachable and pleasant.

Google’s project Ara was an exciting prospect so when we were tapped to create the score for this campaign, we were more than excited. We wanted to create a lush soundscape that develops and layers over time to follow the visual edits and pace while complimenting the balance of organic and digital that is inherent within the product. The device itself is all about interlocking unique parts so we tried to follow this concept by layering instrumentation that have their own timbre and feel, but once interlocked all work seamlessly.