Lucid Motors is redefining automotive design, and we were thrilled to craft their sonic branding and UX sound for the Lucid Air. Over two years, we collaborated with their brand and UX teams to create a refined sound ecosystem—one that mirrors Lucid’s high-design aesthetic and enhances the entire user experience.

In-car sound must be clear and communicative, but for Lucid, it also needed to embody future luxury and intelligent design. To enhance immersion, we designed with depth, space, and layered warmth—creating a rich, elegant palette softer than typical automotive UX. Inspired by air itself, we wove in natural sonic textures and flowing melodic phrases, reinforcing Lucid’s identity in every sound.