Deliverables
Audio UX and Audio Brand Strategy
Application
All Clover POS Systems
Project Overview
The point-of-sale experience is often rushed and frustrating, so when Clover approached us to redesign the sound experience for their POS system, we were eager to create a more seamless and delightful soundscape. Since speed and ease are central to their product and design system, we focused on highlighting these elements while reimagining the traditional role of sound in this setting.
Reframing the Transaction
Traditionally, cash registers and ATM readers produce loud, jarring sounds, but during our initial discovery process, we identified an opportunity to introduce a softer, more organic soundscape. By incorporating piano and metallic accents, we created functional sounds for these environments that feel both familiar and optimistic. Instead of the harsh beeps card readers usually emit, we used positive melodic phrases and consistent instrumentation to better reflect the product’s essence and brand promise.
Product Startup
Transaction Success
Brand Sound In Commercial Use
Sound Strategy at Scale
Our sound strategy was designed to deepen trust and elevate the user experience—while also adding color, character, and memorability to the brand across TV and social. The result? A distinct audio identity that’s helped position them as a standout leader in the POS space.
Clover UX Sound Ecosystem
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Startup
Branded moment that sets the tone for the ecosystem
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Insert
Crisp, tactile, affirming that card is safely inserted
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Success
Positive confirmation that payment is approved
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Warning
Non intrusive, repeated phrase when customer leaves card inserted too long
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Tip
Clean, tonal expression of thank you for tipping
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Error
Subtle nudge when there is an error in transaction
Telling the Story
As Clover began to roll out the new sound design across all of their POS systems, people took notice and we were lucky to be called upon to talk about this design in Adobe’s Wireframe Podcast. Click to the right to hear more about the thinking that went into this new design.
The Sound of Finance and POS
Our work with Clover has made an impact on how companies in the financial and POS space are considering sound to enhance their brand perception. Contact us to explore how custom sound design can elevate your product experience.
