SimpliSafe
- Deliverables
- Product Sound, App Sound, Audio Logo
- Application
- Whole Home Security Products: Burglary Sensors, Smart Locks, Video Doorbell, Cameras, Keypad and In App
Overview
Home alarm systems have historically been very unpleasant with high pitched beeps and chimes that irritate and add stress to the home environment. SimpliSafe came to us in hopes of creating a softer, more welcoming experience that further differentiate their brand and product.
Design System
SimpliSafe as a product ecosystem is already years ahead of the competition in ease of use and design so we wanted to play off of that creating an audio design system that had simplicity, warmth and tactility at the core. We balanced airy pads and textures to give a warm and welcoming feel while keeping compositions and instrumentation minimal to not cause too much noise in the home environment.
Design System - Product Sounds
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Startup
Warm, welcoming texture that drifts away
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Exit Chime
Tactile tone that is audible yet not fatiguing
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Confirmation
Positive affirmation for successful changes
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Notification
Mobile notification that is unique and ownable
Building a more welcoming sound experience for SimpliSafe was step one. Once implemented, we began using the Startup sound as a signature audio logo for advertisements across TV, social and digital to build brand recall and equity.
