As VUDU was approaching a rebrand, they approached us to create a short form and long form sound logo that would be used for advertising, social and for their in app launch screen. With the streaming services sector being a very competitive market, we saw this as an opportunity to introduce something fresh and dynamic that could build equity for the brand and delight users as they entered the streaming service site.

The brief from VUDU was simple – How can we design a moment that creates excitement as people enter our world and how can we immerse users into the experience before they’re even watching the film or show. In order to do this, we decided to create a textural logo that uses a range of layers filling in the full frequency spectrum alongside airy, major key chords and subtle hint of melody that dynamically play off of one another.