Strategic audio branding transforms how your audience connects with your brand. From sound logos to brand music to product UX audio, our audio branding services align with your brand values and design principles to build consistency and recognition across every touchpoint.
Sonic Brand Strategy
We work closely with brands to define their audio branding strategy creating more holistic, connected audio experiences. Setting a foundation, building trust, and getting alignment takes us into design.
Stakeholder Interviews
We meet with key stakeholders to get alignment on project objectives and internal brand perception.
Competitive I Aspirational Brand Audits
We conduct a thorough analysis of your brand’s sonic positioning, opportunity touchpoints, and that of competitors to ensure success.
Music I Sound Workshops
Our collaborative sound workshops help define emotional tone, musical direction, and audio identity based on your brand’s story and voice.
Sound Guidelines
Once your system is complete, we deliver audio branding guidelines that integrate into your brand book, outlining usage, tone, and application standards across channels.
Sound Branding Logos
We design sound logos that are heard millions of times daily, building brand affinity, recognition, and equity.
Audio logos are evergreen assets. We build flexible variations that adapt to messaging while remaining unmistakably on-brand. Our iterative, collaborative process ensures your sound logo is functional, creative, and aligned with your broader audio branding strategy.
Brand Anthems
We compose custom musical scores for advertising, internal communications, and core brand moments.
Music is a powerful tool in audio branding. Our process ensures that every genre, motif, and instrumentation choice is intentional and narrative-driven. We view music as a key expression point, not just for campaigns, but for a larger brand’s expression and ambition.
Product UX Sound
We create meaningful sound for future facing products – From agricultural technology to automotive to robotics and everywhere in between.
Product sound should be intentionally designed to enhance functionality, boost accessibility while also reflecting core brand values. Creating the right soundscape for your product experience can take it from good to great.
Let’s Create Your Sonic Imprint
CMoore Sound offers full-spectrum audio branding. We shape brand-aligned sonic systems that tell your story and resonate across platforms and experiences.
Contact us to talk about adding sonic branding to your brand toolkit.
Sonic Branding Case Studies
Frequently Asked Questions
What is sonic branding?
Sonic branding is the creation of a brand’s unique sound identity through sonic logos, brand music, and product audio. It helps brands connect emotionally with audiences while ensuring consistent recognition across every touchpoint.
How does CMoore Sound develop a sonic branding strategy?
Each project begins with stakeholder interviews and competitive audits to understand brand perception and opportunities. Through collaborative music and sound workshops, CMoore Sound defines emotional tone and direction before developing complete audio branding systems and usage guidelines.
What makes a good sound logo?
A strong sound logo is short, memorable, and flexible across applications. CMoore Sound builds audio logos that reflect a brand’s values, fit seamle
Google Firefly
Deliverables
Audio UX for In Vehicle and AVAS
Application
In Vehicle and External AVAS Speaker
Project Overview
When Google approached us to create both the in car audio experience and engine tone for their self driving car, we jumped at the opportunity. Working alongside their design and ux team, we wanted to create a soundscape that is reflective of Google’s brand audio design language while providing more richness and immersion for the in car experience.
Design System
Once we kicked off the project, we held a listening workshop to understand how we wanted to flex the Google audio language to a new use case. From the listening workshop, we learned that we wanted to index on four key characteristics supporting the brand and in car experience. In communicating this we leaned into a tonal palette that was approachable, informative, immersive and delightful.
Design System
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Approachable
Soft timbres alongside simple melodic cues
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Immersive
Low end alongside warm textures
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Delightful
Major key melodic flourishes
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Informative
Melodic framework to distinguish high severity alerts from neutral or delightful moments
Process
During our design process, we worked closely with the ux team in testing design concepts early to make sure the in car experience felt right, but also took spectral analysis of the electric engine tone (AVAS) to make sure it would pass the federal requirement. After three months of iterative design, we were able to narrow down a select set used for in car alerts as well as an AVAS tone that passed the new federal requirement which was a huge milestone as it was one of the first EV engine tones to be approved by the National Highway Traffic Safety Association.
Uber Eats
Deliverables
Audio Brand Strategy, Audio UX, App Sound Design
Application
Uber Eats / Uber Driver App
Project Overview
After working with Uber on their audio brand strategy and audio user experience design for the Uber driver app, we were asked to create more sounds for their Uber Eats platform. After several stakeholder interviews and a competitive audit, we decided that we wanted to keep the sounds in the same brand family as the Uber Driver app to keep brand consistency and differentiate from other ordering and delivery platforms.
Design System
The overarching design system we developed for Uber supports three primary design principles that are core to the brand. In communicating these principles, we leaned into a tonal palette that is clean, minimal and communicative while being differentiated from others in the competitive space and highly effective in a range of environments.
Design System
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Motion and Speed
Delay and flutter adding depth and the feel of speed or motion
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Premium and Clear
Multilayered timbres, muted tones contrasted with brighter tones
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Sense of Reward
Melodies and timbres that give a delightful, rewarding feel
Clover
Deliverables
Audio UX and Audio Brand Strategy
Application
All Clover POS Systems
Project Overview
The point-of-sale experience is often rushed and frustrating, so when Clover approached us to redesign the sound experience for their POS system, we were eager to create a more seamless and delightful soundscape. Since speed and ease are central to their product and design system, we focused on highlighting these elements while reimagining the traditional role of sound in this setting.
Reframing the Transaction
Traditionally, cash registers and ATM readers produce loud, jarring sounds, but during our initial discovery process, we identified an opportunity to introduce a softer, more organic soundscape. By incorporating piano and metallic accents, we created functional sounds for these environments that feel both familiar and optimistic. Instead of the harsh beeps card readers usually emit, we used positive melodic phrases and consistent instrumentation to better reflect the product’s essence and brand promise.
Product Startup
Transaction Success
Brand Sound In Commercial Use
Sound Strategy at Scale
Our sound strategy was designed to deepen trust and elevate the user experience—while also adding color, character, and memorability to the brand across TV and social. The result? A distinct audio identity that’s helped position them as a standout leader in the POS space.
Clover UX Sound Ecosystem
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Startup
Branded moment that sets the tone for the ecosystem
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Insert
Crisp, tactile, affirming that card is safely inserted
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Success
Positive confirmation that payment is approved
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Warning
Non intrusive, repeated phrase when customer leaves card inserted too long
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Tip
Clean, tonal expression of thank you for tipping
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Error
Subtle nudge when there is an error in transaction
Telling the Story
As Clover began to roll out the new sound design across all of their POS systems, people took notice and we were lucky to be called upon to talk about this design in Adobe’s Wireframe Podcast. Click to the right to hear more about the thinking that went into this new design.
The Sound of Finance and POS
Our work with Clover has made an impact on how companies in the financial and POS space are considering sound to enhance their brand perception. Contact us to explore how custom sound design can elevate your product experience.
Similar Projects
TED Conference
Deliverables
Generative, Immersive Sound Experience
Application
Unnumbered Sparks – TED Conference
Process
We had the great opportunity to partner with Google Creative Lab and Janet Echelman in creating a generative soundscape that supported the Unnumbered Sparks interactive experience held at the Vancouver Harbor which was the center gathering place of the TED Conference. This was a truly unique experience in that it combined a massive scale aerial textile sculpture alongside interactive technology that allowed people to log into a browser that allowed them to interact in real time.
Design
Over a three month period we worked closely with Google’s Creative Lab to design three key sound parts that would support the Unnumbered Sparks experience for Ted Conference. First we created a seamlessly looping sound bed that was a representation of the aerial sculpture drifting in the sky. This served as an anchor point, constantly playing an ambient sound bed to attract visitors. We then created various sound swells and textures in various pitches that were triggered as people began interacting with the sculpture. And lastly, we created individual pings as each user logged into the experience. When all played together it create a dynamic balance of ever changing texture and melody that lived in the space for four months.
Sound Design Layers
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Ambient Sound Bed
Anchor point that grounds the soundscape
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Interactive Swell Textures
Textures that add color to the sound bed as people interact
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Individual Pings
Harmonious, percussive pings when people log in to begin interacting with the experience
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Full Experience
Simulation of all sound elements combined as users interact with the experience
VUDU
Deliverables
Short and Long Form Sound Logos
Application
TV Commercials, Audio Advertising, Social Media, Digital Content
Project Overview
As VUDU was approaching a rebrand, they approached us to create a short form and long form sound logo that would be used for advertising, social and for their in app launch screen. With the streaming services sector being a very competitive market, we saw this as an opportunity to introduce something fresh and dynamic that could build equity for the brand and delight users as they entered the streaming service site.
Creating Excitement — Designing Immersion
The brief from VUDU was simple — How can we design a moment that creates excitement as people enter our world and how can we immerse users into the experience before they’re even watching the film or show. In order to do this, we decided to create a textural logo that uses a range of layers filling in the full frequency spectrum alongside airy, major key chords and subtle hint of melody that dynamically play off of one another.
